BN.Digital · Marketing & Business Development Platform
Your marketing and business development, done for you, under your brand.
BN.Digital is the marketing and business development platform built for lower middle market M&A advisors. It keeps your name in front of owners and buyers every week and nurtures every relationship for as long as the timing takes, so you are already the relationship when an owner decides to sell.
For M&A advisors and intermediaries. Already a client? Client Login
Why it exists
Most lower middle market deals fail on timing, not fit.
An owner who tells you “not for another two years” is still a future engagement, just not yet. The advisor who stays useful through those two years gets the call. Doing that by hand, for every relationship, while you run live engagements, is the part that slips.
The cycle is long
Owners take months or years to decide. A spreadsheet and a good intention do not survive that long.
Follow-up doesn't scale
Past a few dozen relationships, manual check-ins fall behind, and the ones that slip are the ones you needed.
Visibility stops when you're busy
The weeks you are deepest in a deal are the weeks your LinkedIn and your newsletter go dark.
Run for you, under your brand
You are the practitioner. We are the engine behind the name.
The writing, the sending, the follow-up and the infrastructure are all handled. What reaches your market carries your name and your voice.
- 01
Written in your voice
From the material you send us once. Your positions, your sectors, your way of saying it.
- 02
Published under your brand
Your LinkedIn, your branded page, your newsletter, your domain. BizNexus stays behind the name.
- 03
Nurtured for as long as it takes
Owners who are two years out get two years of useful reading, not a monthly check-in.
- 04
Handed back the moment they reply
A reply stops the sequence and lands with you. The conversation is always yours.
What runs under your brand
Four channels, one platform.
01 / LinkedIn
Your LinkedIn, working every business day
A post to your personal LinkedIn every business day, five a week, written in your voice and scheduled for you.
How it works02 / Content
A content program that runs itself
Three articles a week on your own branded page, rolled into a monthly newsletter under your name.
How it works03 / Seller nurture
Seller nurture that works while you do
Tag an owner and they enter a two-year education sequence. It stops the moment they reply and hands them back to you.
How it works04 / AI tools & playbooks
The AI tools and playbooks we run, under your brand
Deal research, buyer intelligence, positioning, outreach, qualification and reporting, installed under your brand.
How it worksWhat BizNexus runs
The engine is the deliverable.
- Your LinkedIn posts
- Every article
- The newsletter design and build
- Your branded pages
- Domains and deliverability
- All of the automation
- Unsubscribe handling and compliance
What you do
About fifteen minutes to start.
- Send your starting materials once
- About fifteen minutes.
- Review the newsletter
- Two minutes a month, before it goes out under your name.
- Tag contacts as they come in
- That is the whole job.
BN.Digital Access
One platform, one price.
Your own BN.Digital instance running every channel on this page, under your brand, with training for up to three of your team.
BN.Digital Access
$1,000/ month
or $10,000 / year
A founding rate is available for a limited time. Ask about it on the call.
- Your own BN.Digital instance, under your brand
- LinkedIn every business day, written and scheduled for you
- Three articles a week and a monthly newsletter under your name
- The two-year seller-nurture engine and the Owner Readiness Assessment
Not ready for the platform? Start free in the BizNexus Partner Network and get qualified buyer introductions on your engagements.
FAQ
Questions advisors ask
- What is BN.Digital?
- BN.Digital is the marketing and business development platform for lower middle market M&A advisors and intermediaries. It runs your LinkedIn, a content program and newsletter, and a two-year seller-nurture sequence under your brand, written and operated for you by BizNexus.
- Is BN.Digital a CRM?
- No. Contact management and pipelines are one component of it. BN.Digital is the marketing and business development program that runs on top: LinkedIn, articles, a newsletter and seller nurture, written and run for you under your own brand.
- How much does BN.Digital cost?
- BN.Digital Access is $1,000 a month, or $10,000 a year. A founding rate is available for a limited time. Ask about it on the call.
- How much of my time does it take?
- About fifteen minutes to send your starting materials once, two minutes a month to review the newsletter before it goes out under your name, and tagging contacts as they come in. BizNexus runs everything else.
- Does anything go out under my name without me seeing it?
- The newsletter never sends until you have read it. Seller nurture runs on the owners you tag, and it stops the moment an owner replies and hands them back to you.
- Does BizNexus take a fee on my deals?
- The deals you originate yourself stay yours. We participate only in the deals we bring you, on terms set when we agree to work one together.
- I'd rather build the system myself. Is there a way to do that?
- Yes. Operator's Edge is the coached bootcamp that builds and installs the whole system on your own accounts, with up to eight one-on-one sessions. Details are at biznexus.com/operators-edge.
BN.Digital is for advisors and intermediaries. Buying a company? OmniSource is built for acquirers. Thinking about selling your business? Start at BizNexus.
Strategy Session
Run it all under your brand.
Twenty minutes with our team. We walk through your practice, what is already running, and what BN.Digital would take off your plate. If it is not a fit, we say so on the call.